In celebration of our 30th Anniversary, we asked you, our früzNation fans to design a new cup for us.
He had the winning design, which will be produced on our cups and will be available at stores across Canada, USA and Puerto Rico later this year.
The Winning Design:
We had the chance to chat with Simon about his winning design and his love of Yogen Früz.
Q: What made you decide to enter our Designed By Ü contest?
A: I received the contest information from my Graphic Design coordinator, who had forwarded the contest information to all the students in my class. Once I received it, I read the details, visited the website, checked out the current submitted designs via social media and decided I was going to enter as well. I also told some of my friends about the great opportunity!
Q: What was your inspiration for your design?
A: I actually submitted 3 designs total. Before I started designing, I went online to take a look at some current submissions as well as did some research. I always try to gather lots of information and learn before I start a design. After seeing some entries, I noted that no one had focused on where frozen yogurt comes from – dairy -, which, as we all know, comes from cows. Current design trends are flat and I also wanted to play with silhouettes. This began the cow-patterned design. I wanted to add some hidden imagery and play with patterns. I felt that this was my opportunity to tie in the fruit. I felt this was a unique and strong design to submit.
Q: How long did it take you to create your design?
A: My winning design took 3-4 hours to create. I visited a Yogen Früz to see all the different flavours to help me decide on what fruit to use throughout the pattern. I played with shapes and warped them in order to play with the negative space and make it look as seamless as possible. For example, when inserting the banana into my design, I moved several elements around and played with the surrounding images to make it hidden, and yet stand out.
Q: What is your favourite Yogen Früz flavour?
Q: What is your first Yogen Früz memory?
A: One of my first visits to a Yogen Früz was at a Cineplex. I wanted to get something to enjoy while watching my movie. It was only the second or third time I had enjoyed Yogen Früz, but it was my most memorable. I ordered a regular frozen yogurt with mixed fruit. It was delicious!
Q: What is your major area of study at school?
A: I am currently taking Graphic Design and hope to pursue it as a career. I consider myself a realism artist. I like the emerging trends of digital designs and flat colours.
Q: What is the name of your winning design?
A: Dairy Delight!
We want to say a big THANK YOU to all those who submitted designs for this contest! We will be in touch with all of you over the next few weeks. We have posted a few honourable mentions below. Keep an eye out for a video on our youtube channel showing all of the submissions!