International frozen yogurt chain Yogen Früz has Georgia on its mind with a master franchise agreement that will bring 10 stores to the Peach State over the next few years. The agreement with Atlanta-based LB Yogurt LLC is the third U.S. development contract signed by Yogen Früz in the last month and the sixth since mid-2007, marking the first phase of an expansion into the U.S.
“Georgia is a key point on our U.S. road map, and LB Yogurt will be a strong territory developer as well as a strong ambassador for our brand,” said Aaron Serruya, President of Yogen Früz. “At the same time, as our third master franchise announcement in a month, this agreement shows the power of the frozen yogurt space in general and the Yogen Früz experience in the space in particular. We may be selling the big chill, but the market is red-hot.”